US Dairy producers and processors are working together to further explore the potential of vended milk through an extensive 12- to 15-week multi-channel vending study as part of the Fluid Milk Strategic Thinking Initiative (FMSTI), according to Joe Bavido, director of industry relations for Dairy Management.
The study aims to more precisely quantify the demand-building fluid milk vending opportunities originally unveiled in 2001 FMSTI vending tests in schools, plants and factories. Past funded research indicates that vending presents a new and profitable market opportunity for increasing fluid milk demand.
The study will test the sales potential of milk vending machines in business, colleges and universities, supermarkets, and sports stadiums throughout the US. The study will explore issues such as optimal milk packaging size (12-ounce single serve containers vs. 16-ounce), best location for vending machines, types of machines to use (glass-front machines vs. closed-front machines) and the impact of vended milk on retail product sales.
Test results are expected in late 2002, which will then be analysed to develop a marketing business plan to further milk vending machine sales.
US Dairy producers and processors are working together to further explore the potential of vended milk through an extensive 12- to 15-week multi-channel vending study as part of the Fluid Milk Strategic Thinking Initiative (FMSTI), according to Joe Bavido, director of industry relations for Dairy Management.
The study aims to more precisely quantify the demand-building fluid milk vending opportunities originally unveiled in 2001 FMSTI vending tests in schools, plants and factories. Past funded research indicates that vending presents a new and profitable market opportunity for increasing fluid milk demand.
The study will test the sales potential of milk vending machines in business, colleges and universities, supermarkets, and sports stadiums throughout the US. The study will explore issues such as optimal milk packaging size (12-ounce single serve containers vs. 16-ounce), best location for vending machines, types of machines to use (glass-front machines vs. closed-front machines) and the impact of vended milk on retail product sales.
Test results are expected in late 2002, which will then be analysed to develop a marketing business plan to further milk vending machine sales.