Dairy Queen enters agreement with radiant systems to accelerate growth
an agreement with International Dairy Queen (IDQ), to provide
computer systems for its franchisees.
Radiant Systems, the US food service solutions providor, has signed an agreement with International Dairy Queen (IDQ), to provide computer systems for its franchisees.
It is often the case with food and beverage franchisements that without a clear vision for technology, neither the franchisor nor the franchisee is eager to invest capital in the world-class technology infrastructure that is required to reach new levels of growth and profitability. IDQ has taken a step toward solving this technology issue by entering into an agreement with Radiant Systems, Inc. (NASDAQ: RADS). IDQ franchisees are now able to use Radiant's technology to improve customer service and increase profitability by leveraging IDQ's infrastructure investments.
The Radiant solution includes Point-of-Sale, Workforce Management, Menu/Recipe Management, Operations Management and Reporting computer technologies.
IDQ will sponsor Radiant throughout its 5,700-unit operation as a recommended solution. In addition, all DQ Grill & Chill restaurants, IDQ's major growth vehicle, will use the solution to manage their operations. Radiant's business partner, Retail Data Systems, Inc. (RDS) will provide ongoing sales and support services utilising its network of 0 technicians and service centres.
"By choosing Radiant, we can focus on being a franchisor and let Radiant and RDS take care of the technology that enables operational efficiencies," commented Mark Broin, IDQ Vice President of Information Services. "We will be able to open a new site for less money and with better technology thanks to our relationships with them."
IDQ will manage the menus and POS configurations for each brand utilizing Radiant's tools over the Internet. "This technology allows us to grow our operation and provide exceptional service to our franchisees without adding major costs to our business," Broin concluded.
One of the main objectives of the Radiant food service solution is to support a heavily franchised environment with multiple brands utilizing a common operational and technology infrastructure. Deploying Radiant allows the smallest franchisee to have the same technology benefits as large operators because it leverages Radiant's Web-based model and the Elite Business Partner program for field support of systems and data management services.
