Coke planning milk drink rollout
milk-based drink called Choglit.
Coca-Cola, the world's largest soft drinks company, is set to unveil the latest addition to its portfolio - a milk-based drink called Choglit.
According to a report in the Atlanta Journal Constitution, the chocolate-flavoured drink will hit the market this summer, although Coca-Cola itself has declined to comment on the product.
There are few details about the brand available at the moment. For example, it is not clear how much milk the brand will contain, or who its target audience is.
The paper said that the drink would come from Beverage Partners Worldwide, a joint venture between Coke and Swiss food and drink giant Nestle. Its main competitor will be Yoo-Hoo, the chocolate milk brand recently sold by Pernod Ricard to the UK's Cadbury Schweppes group, itself a rival of Coca-Cola through its Dr Pepper brand.
Pepsico's SoBe unit also has a chocolate dairy drink, called Love Bus Brew, the paper said.
Coke is continually looking for brands to expand its business beyond the traditional carbonated soft drink operations, and recently bought Planet Java, a small maker of bottled coffees. Planet Java is part of Beverage Partners Worldwide, as is Mad River, a line of bottled tea and juice drinks.
