Huhtamaki has something up its sleeve

Huhtamaki​ Turkey has developed a sleeve cup that features a special shrink sleeve. The sleeve, which is ideal for yoghurt pots and other packaged dairy products, conforms to a variety of cup shapes, both concave and convex.

The sleeve sits tightly on any number of cups and stretches from the rim to the bottom. The sleeving can feature shiny and glossy images that can be printed on the cup in up to nine colours.

The cup is especially suitable for dairy customers and for products like desserts and mousse, yoghurt drinks and fruit yoghurts. Huhtamaki believes that the new product will prove highly popular with manufacturers that use unusually-shaped packaging.

Pýnar, one of Turkey's largest dairy producers, has already launched a range of mousses using the Huhtamaki Sleeve Cup.

"The Sleeve Cup is a must for dairy producers who want to create a clear impact of their brand in consumers' mind,"​ claimed ümit Küçük, Huhtamaki manager for consumer goods in Turkey.

"A cup of this kind is essential if you want to be different from all others. As an alternative for in-mold labelled cups, it is also a potential vehicle for launching new products.​

"The main feature of the cup is the great product image it portrays through attractive shapes, picture-perfect printing and vivid colours."​