According to Preservation Sciences, the Natural Choice for Beverage preservative can be labelled as a natural flavour - an increasingly important selling point for companies in today's competitive market where consumer demand for natural, organic and healthy products is stronger than ever.
Natural Choice for Beverage can be used in a variety of beverages including orange drinks, fruit drinks and other citrus-based beverages. The product is said to inhibit spoilage due to microbial contamination such as common yeast, mould and some bacteria generally found in beverages. The product also extends the shelf life of beverages at least two times over beverages without preservatives, the company claims.
"The advantages of Natural Choice for Beverage are that beverage companies can replace traditional chemical preservatives like sodium benzoate with all natural ingredients, and they can also extend the shelf life of existing natural drinks," the company said in a statement
Preservation Sciences has filed for US and foreign patent rights for its technology. The company also filed for trademark protection for the brand name, Natural Choice.
Preservation Sciences is better known for its bakery preservation product, NuPreserv 2000, which is sold as a shelf life extender.