Dairy Management gives innovation website a makeover

InnovateWithDairy.com was set up to provide relevant and up-to-date information to researchers, food formulators, and marketers on the use of dairy ingredients.

In the updated version of the website DMI has added extra information for marketers.

“We added a market insight section containing market research and consumer insights that can be helpful in planning and development of new products,”​ said DMI spokesperson Kara McDonald.

Easier to navigate​

DMI has also made the site easier to navigate so that manufacturers can quickly find the information or tips they are looking for.

McDonald said: “Viewers can quickly locate topics of interest, whether it is a dairy ingredient like cheese or whey protein used in a specific application, or the latest dairy product and nutrition research, and then quickly view all site content related to that topic.”​

Search facilities have been improved to make this possible. McDonald told DairyReporter.com: “Thanks to additional filters added to the new site, visitors to InnovateWithDairy.com can delve further than before to quickly narrow search results and isolate information most important to their needs.”​

Content overview ​

DMI has split InnovateWithDairy.com into three main sections: Product Research, Nutrition and Ingredients and Applications.

In the Product Research section manufacturers can read about developments in dairy product and ingredient research, and access technical information. The Nutrition section covers topics such as probiotics, dairy proteins, and weight management, and gives updates on regulatory matters. And the Ingredients and Application sections includes a formulation library alongside information on adding dairy ingredients to food and drink products.

Providing information on dairy ingredients is the goal of the website so the potential audience extends beyond dairy product manufacturers to other corners of the food and drink industry where dairy ingredients are used.

“InnovateWithDairy.com is a valuable resource not only for the dairy industry but the food and beverage industry, too, as dairy researchers and product developers look to the site as an important resource for the latest dairy-related research and applications,”​ said Amy Skovsende, director of product & nutrition science communications at DMI.