Using a code on the packaging of all products in the Campina Boerenland range, Dutch consumers will be able to identify the farmer that supplied the milk processed in their dairy purchases.
The 130 Dutch organic dairy farmers that supply milk for the Campina Boerenland range have supplied the company with descriptions of themselves and their farms that consumers can read on the Campina website for the Netherlands.
FrieslandCampina said the system represents an important step towards further openness on the origins of dairy produce. It also comes as interest in the origins of food is on the rise and concern about detachment from those origins is a growing issue.
Possibilities are being investigated for the rolling out of the system to other Campina products in due course.