The food processing and packing company will begin supplying FSC-labelled packs to Coop stores in Switzerland this month. Over the next year it plans to increase the number of FSC cartons sold in Switzerland to 340 million, which amounts to about 60 per cent of its sales in the country.
Global aim
The introduction of FSC labelled Tetra Pak cartons in Switzerland fits into a broader aim at the company of having all its packages bear the logo.
Tetra Pak has already introduced FSC-labelled cartons in several markets around the globe, with the total number exceeding 2.3 billion in 2009. Countries where the company now offers FSC labelled packs now include China, France, Germany, Italy, the UK and the Benelux countries.
Most recently, the carton manufacturer announced in June plans to offer 3.3 billion beverage cartons bearing the label of the Forest Stewardship Council (FSC) within one year to customers in Germany.
Tetra Pak first introduced FSC labelled cartons in the UK back in 2007, having become a member of the organisation a year earlier.
Certification
Currently, only 5 per cent of global forest stocks are FSC certified, and Tetra Pak is working with its partners to support an increase in supply. For forests to gain FSC certification a balance must be struck between protection and economic exploitation.
And the FSC label testifies to the traceability of the wood fibres in the final package through the supply chain and ensures that the paperboard used comes from FSC-certified forests and other controlled sources.