Images of the ex- footballer - who has since starred alongside the likes of Brad Pitt in ‘Snatch’ and Nicolas Cage in ‘Gone in 60 Seconds’ - sporting a milk moustache, will be plastered on the side of buses throughout the UK.
The adverts, which will carry the headline ‘you know what’s good for you’, are part of a campaign to boost the ‘healthy choice’ image of milk.
The partially EU-funded campaign was created by the Milk Marketing Forum, which is a consortium of leading dairy companies including Arla Foods UK, Dairy Crest Limited, First Milk, Milk Link and Robert Wiseman Dairies, with support provided by Dairy UK and the Dairy Council.
Jones is the latest in a line of famous faces to promote the ‘Make Mine Milk’ drive, following in the footsteps of Kelly Osbourne, Jenson Button, and Gordon Ramsey.