Dannon takes Greek yogurt in new direction with launch of Oikos Greek Yogurt Dips

Dannon is expanding its Greek yogurt franchise with the launch of Oikos Greek Yogurt Dips.

The dips - which are available in 12oz containers in flavors including French Onion, Roasted Red Pepper, Cucumber and Dill, and Vegetable and Herb - contain half the calories and 80% less fat than traditional dairy-based dips, claims the firm.

According to data released by Information Resources, Inc. (IRI), the Oikos brand notched $284 million in its first year on the market, making it the most successful product launch of 2012. Click here.