Dannon takes Greek yogurt in new direction with launch of Oikos Greek Yogurt Dips
The dips - which are available in 12oz containers in flavors including French Onion, Roasted Red Pepper, Cucumber and Dill, and Vegetable and Herb - contain half the calories and 80% less fat than traditional dairy-based dips, claims the firm.
According to data released by Information Resources, Inc. (IRI), the Oikos brand notched $284 million in its first year on the market, making it the most successful product launch of 2012. Click here.
