Pascal de Petrini will join the Kiwi co-operative as regional managing director at the start of November, and takes over from Johan Priem who had been standing in on the role since May.
Theo Spierings welcomed De Petrini’s arrival, saying: “Pascal is a strong, strategic people-leader with a proven track record in delivering significant growth as well as turnarounds in FMCG businesses.”
De Petrini has over 25 years’ experience across the markets in the region in senior leadership roles at Danone.
“Johan Priem will continue to lead the Asia, Middle East and Africa regions until the New Year and will then take over the development of our approach to food safety and quality, as well as supporting the globalisation of our corporate social responsibility and sustainability programmes,” added Spierings.