Since last week, Yoplait’s Facebook page has been bombarded with comments protesting its use of ‘Hungry Like The Wolf’ due to the song's connection with Diane Downs, who in 1983 shot her three children in her car whilst listening to the Duran Duran tune.
One post said that use of the song was “in poor taste for a yogurt commercial.”
In response, Yoplait apologized and said that when it chose the song, it had no idea of “its connection to the terrible event.”
“We take your feedback seriously, and yes, we have decided to remove this ad from the air while we consider other versions," said Yoplait in a Facebook post.
Duran Duran later weighed in the on the issue.
“Many of you have written to us, voicing your dismay about the recent license of our song Hungry Like the Wolf, to a yogurt commercial,” said the band in a statement.
“Please know, Duran Duran do not support this usage of their music and unfortunately, this particular license was granted without prior notification to any of us. Had we known, under no circumstances would we have backed it."