Lifting one child policy could boost whey protein demand: Volac

DairyReporter.com caught up with Michael Hiron, commercial manager of lifestyle nutrition at Volac during a visit to the company's headquarters near Cambridge, England.

In this, the second part of our interview with Hiron, he predicted a future where the infant nutrition sector becomes the single largest market for whey protein.

"If I had to make a guess now, I would say that now and in the future the two biggest areas that will consume specifically whey protein will be the sports nutrition market and the infant nutrition market,"​ said Hiron.

"China has this insatiable appetite for protein at the moment for infant nutrition products."​

"Obviously if China goes down the route of getting rid of this one child policy there will be a lot more kids in China as well. So I think in future China will have a big part to play in this. And who knows, the infant nutrition market could end up being the biggest requirement for whey protein globally," ​he said.