Dutch dairy giant FrieslandCampina announced plans yesterday to roll out use of Elopak's bio-based Pure-Pak carton over the next 18 months, starting with Campina fresh milk and buttermilk.
The one litre carton consists of renewable paperboard and International Sustainability and Carbon Certification (ISSC PLUS) polyethylene (PE) produced from biomass from second generation feedstock.
Its carbon footprint is 20% lower than the Elopak carton currently used by FrieslandCampina, said the Dutch dairy.
"Elopak is pleased to introduce the bio-based carton together with FrieslandCampina to the Dutch market," said Bert Lohuis, market area director for Western Europe, Elopak.
"We hope that this introduction will lead to an increase in demand for ISSC PLUS certified bio-based cartons," Lohuis added.
Berndt Kodden, managing director, FrieslandCampina Netherlands, branded its decision to adopt Elopak's bio-based carton a "milestone."
"In recent years our beverage cartons have undergone a sustainable evolution," said Kodden. "Now we proudly present a new milestone: a bio-based milk carton in which we invest in the transition to renewable raw materials."
Oslo-based Elopak launched the bio-based carton in Europe in March.
"Renewable PE brings us much closer to our vision of a 100% renewable carton," said Kristian Hall, director of corporate environment, Elopak, said at the time.