SIG Combibloc & Nestlé Mexico expand ‘Coffee Mate’ range
‘Beverage portions sizes are decreasing due to consumer concerns about sugar and calorie intake’
The company announced it is expanding its Coffee Mate coffee creamers with Nestlé Mexico this month in combifitMidi aseptic carton packs.
Pre-processed food is increasing
It originally launched three varieties of the products in combifitMidi 500ml in 2013 and has now expanded it to 10 flavours in 500ml and 750ml volumes with more flavours to be launched.
“Mexico is an interesting market with a rich diversity – in people, but also in food products and beverages,” a spokesman for SIG Combibloc told FoodProductionDaily.
“For some segments the consumption is stagnating due to an aging population along with a change of consumption habits. But for the younger people, on-the-go consumption is being more valued since most of those people have to deal with lack of time. For this reason, the options for pre-processed food are increasing.”
He said, in Mexico, carton packs are popular for liquid dairy products. The Mexican market is mainly used to ambient dairy products. Fresh dairy products are also available, but no comparison to all the options you can find at the shelves for ambient products (e.g. functional and flavoured milks, plant-based dairy alternatives).
In the segment of NCSD products, carton packs and PET bottles are the leading packaging. Glass can be found, but mainly for HORECA. The food segment has a big offer of fresh products, nevertheless, the range of pre-processed food is increasing every day.
Coffee Mate is a best-seller in the category of coffee creamers
“Convenience products are increasingly in demand, e.g. on-the-go products or ones that could be used to prepare complete meals easily without spending much time,” he added.
“Our product range offers volume sizes from 80ml up to 2,000ml. That means we can satisfy every market including children as well as the foodservice.”
Most Mexican consumers drink their coffee with milk. Coffee Mate is a best-seller in the category of coffee creamers, and is the market leader in Mexico. Coffee Mate was originally offered as a powder.
When Nestlé Mexico decided to add combifitMidi to its packaging range two years ago it launched the liquid variant in the aseptic carton pack for the first time.
Simultaneously, Nestlé used the launch of Coffee Mate in combifitMidi 500ml with the combiSwift screw cap to add two flavours to the range. Alongside the Original version, Hazelnut and Vanilla were also offered.
The range now includes the flavours Original, Vanilla, Vanilla light, Caramel, Chai Latte, Cinnamon, Irish Cream, Condensed Milk, Hazelnut and Cajeta (Mexican caramel syrup).
Nestlé is also taking advantage of the volume flexibility of the filling machines from SIG Combibloc and offering the products in two volumes that can be filled on a single filling machine.
