Held in partnership with the Indian Dairy Association, the event will challenge the creativity of the contestants as they compete with their best scoop ideas on February 11, 2016 in Gurgaon, Delhi. The results will be announced the same day.
The first contest was held in 2008 and returned in 2009, 2010 and 2013. The competition grew from 21 participants in 2008, to 74 in 2013.
The 2016 version has seen more than 90 participants register.DuPont said that in line with the DuPont Nutrition & Health new brand positioning campaign, “It’s What’s Inside,” the primary objective for the contest is for the company to collaborate with the local dairy industry and turn challenges into business opportunities.
Awards in four categories
“In the food business, it’s what’s inside the product that makes the difference. At DuPont Nutrition & Health, we know food and we understand the market. We are passionate about innovation and continue to work together with our customers to inspire ice cream innovation in India.
“This is why we are back with another season of this unique event,” said Brian Jones, regional president, South Asia at DuPont Nutrition & Health.
“Competition from the past seasons has been intense but this undoubtedly brings out of the box creations and unique product offerings to the table,” added Sanjay Iqbal, sales director, South Asia at DuPont Nutrition & Health.
The contest is open to all manufacturers of ice creams and frozen desserts in India. Entries will compete in either the Ice Cream or Frozen Dessert group in four categories, Standard Vanilla, Best Chocolate, Kool Kids and Most Innovative.