The new generation carton bottle now comes with a cap and top made from high-density polyethylene (HDPE) derived from sugarcane and will be available globally by the end of the year.
Cap and top made from bio-based plastic
Charles Brand, executive VP, Product Management and Commercial Operations, Tetra Pak, told BeverageDaily, the Tetra Top package was launched in the US with JUST Water last September and now it is launching a new version with the cap and top made from bio-based plastic.
“Tetra Top aligns well with the JUST Water brand ethos. The carton delivers a sleek, sustainable package that not only protects their 100% spring water, but is compelling to their environmentally-conscious consumers,” he said.
“We expect other brands to follow suit soon. The new version of the package will be available for all customers before the end of the year. The product is ideal for any customer who is committed to improving their environmental performance and increasing their competitive advantage.”
The Tetra Top system is available for a range of chilled products, including: juice and nectars, liquid dairy products, still drinks, food, and dairy alternatives.
Significantly reduces carbon footprint
According to Grace Jeon, CEO, JUST Water, compared with different types of plastic water bottles, the bio-based plastic Tetra Top package significantly reduces the product’s carbon footprint which aligns well with its business ethos.
“Consumers choose JUST water because they appreciate its brand values, and want this to be reflected in the whole user experience. We are pleased to have come up with a package that is aligned with this focus without compromising convenience and functionality,” added Brand.
Combined with the FSC (Forest Stewardship Council) certified paperboard used in the main sleeve of the carton, the packaging pushes its renewable content up from 53% to 82%.
Brand said use of renewable materials, defined as natural resources that can be replenished over time, such as wood fibre from trees or bio-based plastic from sugarcane, plays an important role in mitigating resource scarcity and climate change.