The new smaller packaging options use the same basic structure as the Tetra Prisma Aseptic 330 mL DreamCap, which is now used by more than 340 brands, according to the company.
Targeting the US market
The packaging will be targeted at the sports nutrition and fortified beverage market, especially in North America.
“Americas, especially the US, is a big market for portion packs,” VP of communications for Tetra Pak Americas, Vincent Michelet, said during a press conference at ProFoodTech in Chicago April 4-6.
Up to speed with on-the-go lifestyle trend
More than 40% of Americans are turning to on-the-go snacking at least once a week to fulfill their nutritional needs, according to Roper Reports Worldwide 2015, with fortified fortified milk and drinking yogurt being among the most popular choices.
However, Tetra Pak recognized a need for a smaller packaging option than its 330ML Tetra Prisma, which left some consumers feeling “too full” according to consumer studies.
The company says this equates to a huge market potential for portion packages under 250 mL, as global demand for the downsized packaging is projected to grow to 19bn gallons (72bn liters) by 2019, up 10% from current volumes.
Optimized drinking experience
The new packages offer consumers smaller size options with the same re-sealable one-step closure of DreamCap based on research that looked at drinking styles, beverage flow and other elements, the company said.