Plant to double in size as Müller looks to expand with £100m investment
The company said it plans to further grow and innovate brands including Müllerlight, Müller Corner and Müller Rice, and aims to broaden their usage occasions and availability.
Müller will also build on its licensing agreement with Mondelēz to develop its range of Cadbury products, including entry to new segments of the desserts sector.
Plans include upgrades to capacity at its three sites in Shropshire, including doubling the size of the Telford facility by 2020.
Reduce dependence on imported milk
Müller said it will also increase its marketing spend by almost 25% over the next three years.
Plans for its yogurt and desserts business are part of the category vision that identified a potential £233m ($315m) of yogurt and desserts category growth by 2020, which the company said would be delivered by bringing 'excitement, innovation and game changing new products to the market.'
Bergen Merey, managing director of Müller Yogurt & Desserts, said the investment will ensure Müller can offer an increasing portfolio of yogurt and desserts products made in Britain with milk from British farmers.
“Müller’s approach in the UK within the yogurt and desserts and milk and ingredients sectors, is to grow our capabilities so that we can reduce the UK’s dependence on imported dairy products, and build a vibrant future for the British dairy industry,” Merey said.
