Speaking to FoodNavigator-USA at the Specialty Food Association’s Winter Fancy Food Show, Amit Pandhi said: “People aren’t really eating ice cream to get their protein.
"A lot of what it’s doing [the protein in some rival frozen dessert brands] is making the products more chalky and harder to consume. Americans are eating too much protein already, whereas we wanted to really deliver on taste and indulgence.
“Indulgence is such a part of self-care now, it’s a treat, [it’s about] I deserve this!”
Read more HERE about the new line (MSRP $4.99) – which is made with milk and cream and sweetened with cane sugar and contains no high intensity sweeteners or sugar alcohols.
Arctic Zero light ice cream – made with rBST-free milk from cows not fed GM feed - will be non-GMO Verified by BioChecked.
Each pint contains 280-360 calories, or 70-90 calories/serving with 2.5g fat or less. The product is available in seven flavors: Cookies & Cream, Chocolate Chunk, Peanut Butter & Chocolate Cookies, Mint & Chocolate Cookies, Vanilla Bean, Cookie & Brownie Dough and Toffee Crunch.