Founded in 2009, with products made from grass fed dairy cows in Wisconsin, tera'swhey has sustained year-over-year growth in the whey protein space as demand for protein powder continues grow.
According to SPINS data, protein powder sales in the US market hit $855m (+3.9%) in 2017 and the natural market also continues to grow by 6.1% reaching $132m last year.
Carrington Farms CEO David Eben called the deal a “seamless match up” and that it would help propel the tera’swhey brand and product portfolio, which includes rGBH-free whey sourced directly from artisan cheesemakers in Wisconsin as well as goat whey protein powder.
Carrington Farms is also seeking to use the acquisition as a way to drive its innovation efforts in the health and wellness space, while giving the company more access to the supplements channel.
"At Carrington Farms, we are always aiming to provide simple, clean and real products to our consumers, and adding tera'swhey to our parent brand portfolio is a representation of our commitment as a leading natural foods company," Eben said.