Mead Johnson’s Enfamil NeuroPro is the first formula in the US with Milk Fat Globule Membrane (MFGM).
The company said MFGM, along with clinically proven amounts of DHA, gives Enfamil NeuroPro “brain-building benefits similar to breast milk.”
Dr Christina J. Valentine, North America medical director IFCN, RB (Infant Formula and Child Nutrition, Reckitt Benckiser), said Enfamil added a DHA ingredient to formula 17 years ago, and MFGM is Enfamil's biggest advancement since that time.
"At Enfamil, we believe in giving infants the best start in life with formulas that are inspired by breast milk. This launch is a major breakthrough by using the composition and functional outcomes of breast milk as our guide for innovating infant formula," Valentine said.
Available in stores and online
Patrick Sly, general manager, US marketing and medical sales IFCN, RB, said, "Whether parents and caregivers choose to breastfeed, formula-feed or supplement, we know that providing infants with the best start is essential.
"The new NeuroPro formula gives parents and caregivers the option to provide an infant formula with a MFGM and DHA blend for brain-building benefits similar to breast milk for their infants."
Enfamil NeuroPro is available in store and online as of April 1 at select US retailers nationwide for a suggested retail price of $27.99.