Sidel supplies blowing, filling and labelling for multiple applications, including water, carbonated soft drinks, liquid dairy products, juices, nectars, isotonics, soft drinks and teas.
Global Leadership Team
Gebo Cermex provides material-handling, end-of-line and line-engineering for the beer, wine, spirits, and food sectors, among others.
As part of the regrouping, Sidel has appointed three executives for each of the regions; François Lejard, customer management, Europe and Central Asia (ECA); Marc Aury, customer management, Americas; and Clive Smith, customer management, Asia, Oceania and Africa (AOA), who are members of the Global Leadership Team.
Marina de Barros, executive VP, marketing, communications and commercial practices, Sidel, said the change is ‘formalization of a process that was already under way’.
“Some customers will not see any difference as they keep their contacts at a local and global level. In some cases customers will notice improved access to information and expertise, as well as faster decision making,” she added.
De Barros said the announcement is a continuation of the strategy it launched at the end of 2016.
“Sidel provides PET, can and glass for the beverage and FHPC (food, homecare and personal care) markets,” she said.
Increased value
“We have proven that the former Sidel and Gebo Cermex business units could bring together an increased value to our customers, so we have pursued this route.
“The new organizational set-up will help us drive even more focus on our customers, as well as further facilitate our daily activities.
“We have appointed three executives to drive the customer agenda in the regions (Americas / Europe and Central Asia / Asia, Oceania & Africa) and they are all members of our Global Leadership Team.
“We have maintained strong global functions to drive quality and consistency of the products we develop and deliver. With this set-up, we place even more emphasis on servicing our customers at a local level and providing a robust supply chain for delivering parts and upgrades.
“This continuation of the preset strategy of Performance through Understanding has led us to one team called Sidel.”