Danone adds low- and no-fat milk to La Serenísima

Launched this month, the new SKUs and packaging redesign are “responding to the new trends and needs of today's consumers​”, the company said.

According to Danone, the launch of a 0% fat milk in Argentina is a first for the country and will appeal to consumers for whom "saving calories at every meal is fundamental​” and healthy eating is “a philosophy of life​”.

The full range now includes 3% (Classic), 2% (Classic Lighter) and 1% (Light), and 0% (Low Calorie). All the milk products are fortified with vitamins A and D.

“The 2% product […] is ideal for those looking for a balance between flavor and lightness. This fat content of 2% makes it lighter than our 'Classic' version, but keeps all the flavor and freshness of La Serenísima milk​,” it said.

La Serenísima's whole and semi-skimmed milk are packaged in red and green while the new products will be branded with orange for 2% and blue for 0%.

All four fresh milk products are available in sachets. The 3% and 1% fat long-life milks are also available in bottles while the 3%, 2% and 1% long-life milks are also available in Tetra Pak cartons.

A spokesperson for the company said the products are currently being sold in Argentina and Paraguay while expanding the range to Uruguay and Bolivia are “in process​”.