As part of the realignment, DMK Group (with brands such as Humana, Milram, Uniekaas) will focus on value creation and take a market and consumer-oriented approach. The baby food market is very important for the dairy cooperative; DMK is currently investing approximately €145m ($163m) in a complete renovation of a site in Strückhausen to create a new base for the baby food brand Humana.
In order to strengthen its growth strategy for this market, DMK is now opening up additional segments with this acquisition.
Stefan Eckert, COO DMK Baby, said, “We expect there to be more profitable growth for the baby food market in the coming years. With the acquisition of Alete and Milasan, we are making a sensible addition to our product range whilst also significantly expanding our sales and distribution radius.”
The range of food in jars and juices will continue to be produced at the Weiding site in Bavaria. The production element is not part of the acquisition and remains the property of the owner. Around 25 employees working in sales and administration at the Bad Homburg site will move to the DMK Group.
Eckert added, "Alete is a well-regarded and traditional baby food brand in Germany. It enjoys a high level of consumer confidence, especially in the traditional complementary baby food sector, which is a highly dynamic and attractive sector with sustained growth rates. Together with our baby milk brand Humana, we will be able to offer parents two brands with an age-specific range in future.”
All the necessary steps, including the antitrust review, have been completed and DMK said no further information on the specifics of the contract will be published.