The new siggi’s line comes about one year after Chobani made a major investment in kids yogurt with the announcement of its Gimmies collection. The category had been mostly stagnant, populated by sugary formulas and marketed with licensed movie characters.
Chobani aimed to introduce healthier snack options for kids, using in-house designs and original character concepts for their drinks, tubes, pouches and cups. Siggi’s Kids is starting with pouches in Strawberry, Banana and Blueberry, and incorporating its existing tubes into the kids collection.
The new siggi’s pouches contain about half the sugar and 30% fewer ingredients than leading kids' yogurt. They are made from a base of non-tart 2% milkfat yogurt, with live active cultures and sweetened with cane sugar.
They contain 60 calories, 5g of protein, 6g of sugar and seven ingredients each. The Strawberry and Blueberry tubes have been available for several years, and contain 50 calories, 5g of protein, 5g of sugar and five ingredients each.
Founder Siggi Hilmarsson said, "When I started siggi's in my New York City apartment, I focused on simple yogurts with less sugar. So I am now excited to introduce a product that kids will love to eat, and parents will love to serve. I feel this is perfect for families – a tasty, simple yogurt pouch with no mess and less sugar."
Carlos Altschul, president and CEO of siggi’s, said, "Parents who love our current product range are looking for wholesome offerings without lots of added sugar or artificial ingredients their kids will enjoy. We are thrilled to expand our kids line with the launch of pouches, so we can provide a new range of better-for-you options for parents to choose from."
Coconut bases and almond butter
Siggi's said the kids pouches are part of a year-long campaign of new innovations from the brand, including its plant-based line. In December siggi’s officially launched its coconut-based alternatives, which contain about three times the protein and 40% less sugar than other yogurt alternatives.
Vanilla Cinnamon, Mixed Berries, Raspberry and Mango flavors were developed over the course of two years. Each 5.3oz cup contains 10g of protein and 8-9g of sugar, made with a base that is a blend of coconut, macadamia, and pea protein.
At the time, Hilmarsson said, “Like our dairy products, our plant-based products are rich, creamy, lower in sugar, and higher in protein than what's available on the market today. Nearly 15 years ago, we started a low-sugar, simple ingredient revolution with our signature skyr, and now continue to deliver on that commitment in plant-based as well.”
Also new is a trio of dairy yogurts accompanied by a pour-in almond butter. The Apple, Mixed Berries and Apple Cinnamon flavors are currently rolling out to US grocery stores, containing between 250-260 calories, 18-19g of protein and 10g of sugar per 5oz cup.
Altschul said, "Siggi's fans all over the country will recognize our classic creamy texture, not-too-sweet taste, lower sugar, and higher protein content. We are proud to continue to enhance the yogurt aisle through innovation."
Interested in food for kids?
Save the date in your diary for FoodNavigator-USA's third annual FOOD FOR KIDS summit in Chicago November 11-13, where we'll explore the market, the nutrition science, and the politics swirling around what we are feeding our kids, inside and outside the home.
We’ll also delve into the latest brand innovations targeting every life stage, from milks and yogurts targeting kids to healthy lunchbox snacks, low-and zero sugar beverages and new direct to consumer distribution models. Watch the 2019 FOOD FOR KIDS highlights video HERE!