Formulated with the company’s Nutri Whey Isolate Clear, the application not only provides up to 15% protein content in a small portion, but also enables flexibility in the end product’s format – from squeezable pouches to spoonable pots.
The company said the concept aligns with many trends dominating the sports nutrition market, including single-serve and snackification, consumption on the go and compacting – with one serving able to supply the same amount of protein as a 500ml RTD beverage.
Vicky Davies, global marketing director, performance and active nutrition at FrieslandCampina Ingredients, said, “This is a really exciting development. With the mainstreaming of performance nutrition, demand is growing for high protein supplements and snacks that fit within a busy lifestyle – so with little or no preparation and designed for fast consumption.
“This ‘conveniently nutritious’ trend was clearly visible in our recent global research with FMCG Gurus into the evolving sports nutrition sector.”
FrieslandCampina Ingredients added that the new formulation is transparent, has an adaptable viscosity a neutral taste profile.