Vinamilk looks to South Korea market expansion

11-Jun-2020 - Last updated on 11-Jun-2020 at 11:21 GMT

Consumers in South Korea can purchase Vinamilk's products through e-commerce websites. Pic: Vinamilk

Vietnamese dairy giant Vinamilk already had a sweetened condensed creamer in the South Korean market, but now it is launching soymilk and milk tea to further expand its sales in the country.

Vinamilk's soymilk with different variants including almond, walnut and red bean, together with milk tea are distributed by the Vinamilk's local partner, Vina Korea Co., Ltd.

"With its unique and rich nutty flavor, I believe these products will satisfy consumers thirst in a more nutritious way,” said Seol Boo Chun, director of VinaKorea Co., Ltd.

"Vinamilk's milk tea contain twice the tea leaf extract compared with the existing products in the market, allowing consumers to enjoy the deep aroma that commonly found in European tea products."

Vinamilk conducted market studies prior to launch, including packaging design, consumer flavor and taste preferences.

The company said all manufacturing processes conform to US and European standards, which ensures compliance to Korean import requirements and regulations.

Customers in South Korea can now purchase Vinamilk's products through e-commerce websites such as 11St, eBay and soon on 7-Eleven and GS25 outlets.