Over the past two decades, the price producers receive for milk has steadily decreased in Switzerland. Production costs, however, have stayed the same, the retailer said. In 2019, the Faireswiss project was launched in Switzerland to support local farmers and ensure they can make a decent living.
Since the beginning of the year, Abtwil’s Rüti cheese cooperative has been involved in the project as a milk collection point. Until recently, Faireswiss milk was predominantly available in western Switzerland.
With the inclusion of the brand in its range, SPAR Switzerland said it is facilitating an expansion in Faireswiss milk’s sales channels, which will also benefit milk farmers in eastern Switzerland.
The retail price of a litre of Faireswiss milk at SPAR is slightly higher than that of milk from traditional production, hwoever, SPAR is supporting the Faireswiss project by waiving part of the sales margin to finance the surcharge on the normal production price.
With the sale of Faireswiss milk in its stores, SPAR said it is not only supporting dairy producers but also contributing to maintaining the Swiss landscape.
Faireswiss milk is available as UHT full and partially skimmed milk in Tetra Edge packaging at a price of CHF1.90 ($2.00) per liter.