The new reformulation adds both collagen and lactose-free A2/A2 Dairy to the ingredient list.
Founded in late 2018 by George Haymaker III, Re:THINK Ice Cream’s newly reformulated ice cream is made with lactose-free A2/A2 Dairy, which the company said makes it the first and only dairy ice cream completely lactose and A1 protein-free, both of which are needed to avoid digestive discomfort in millions of consumers who respond adversely to dairy.
The ice cream will also be the first-ever brand to infuse its flavors with collagen, which has health benefits including improved skin elasticity, stronger hair, nails, and boosted metabolism. Comparable to the original recipe, Re:THINK Ice Cream will continue to be diabetic and keto-friendly, gluten-free, and only feature all-natural ingredients and no sugar alcohols on the ingredient label.
In addition to the reformulation, Re:THINK Ice Cream will also be revealing a packaging rebrand with new front panel attributes. Callouts include key points like, ‘A2/A2 Dairy, lactose-free, happy tummy,’ ‘low sugar, low carb, low-glycemic,’ and ‘with collagen’.
The packaging will also include the brand’s tagline ‘The Healthier Ice Cream that Actually Tastes Good,’ redesigned flavor patterns that show the all-natural ingredients in their natural state, plus newly added flavor descriptions.
Re:THINK Ice Cream’s 12 flavors are Almond with Chocolate Flakes, Black Cherry Vanilla, Cardamom Pistachio, Chocolate Orange with Almond Butter, Chocolate Majesty, Coconut Matcha, Coffee Hazelnut, Lemon with Poppy Seed, Mint with Chocolate Flakes, Strawberry with Chia Seed, Turmeric Ginger and Vanilla Supreme. The 14 fl. oz cartons retail for $6.99.
“When we researched how many people were averse to dairy, it was staggering,” Haymaker said.
“We realized there is a full-size market out there of people who still want the traditional dairy ice cream experience but have had to go without because until now there hasn’t been an option for them. By using lactose-free A2/A2 Dairy, we can promise our consumers a fully tummy-friendly ice cream.”
Re:THINK’s newly reformulated ice cream is available nationally on www.rethinkicecream.us and will also begin rolling out to all stores for National Ice Cream Month. Re:THINK Ice Cream can be found at more than 500 supermarkets in California, Utah, Idaho, Montana and Oregon, including Whole Foods, Nugget Markets, Raley’s and Gelson’s.