PURITY Bio 201 organic native corn starch, PURITY Bio 301 organic native tapioca starch and PURITY Bio 805 organic native waxy rice starch were introduced at the virtual SHIFT20 event last week.
Ingredion said the PURITY Bio range of organic native starches offers food manufacturers a value proposition for converting to a more attractive “organic” corn, rice or tapioca starch label, enabling associated claims. The certified organic starches can help manufacturers replace undesirable ingredients in existing products and develop new products with shorter lists of more familiar names to enhance product appeal and potentially save costs.
In food systems, Ingredion said PURITY Bio organic native starches impart a bland flavor and can be dropped into the same food processes where conventional (non-organic) native starch counterparts are used, without any change in functionality or formulation. The new organic native starches are designed for food applications including yogurt (dairy and plant-based alternatives), soups, sauces, dressings, frozen and refrigerated ready-meals, meats, bakery and confectionery.
PURITY Bio 201 organic native corn starch and PURITY Bio 301 organic native tapioca starch exhibit a smooth, short texture when hot, set to an opaque gel when cooled (7% concentration) and form a strong gel after cooled in a cooked dispersion. PURITY Bio 805 organic native waxy rice starch offers freeze/thaw stability, high viscosity, water-holding capability, strong adhesion and binding properties, and is characterized by a white color and bland flavor. The three starches can be labeled as “organic corn starch,” “organic tapioca starch” and “organic rice starch” respectively.
According to Ingredion’s proprietary research on organic packaged foods, organic consumers inspect nutrition labels, ingredient lists and package claims — and make purchase decisions based on what they see. The study also revealed 95% of organic consumers make purchase decisions based on a products’ ingredients, 94% read nutrition labels when deciding which products to purchase and 87% pay attention to health-related claims on food and beverage packages.
Patrick O’Brien, Ingredion’s regional platform leader for clean & simple ingredients in the US and Canada, said, “PURITY Bio organic native starches, made from corn, tapioca and waxy rice, deliver functionality in organic food processes in place of traditional native starches — no special preparation or equipment needed.
“The launch of this product line, with its unique inherent base characteristics, means that food manufacturers now have access to a broader range of high-performing certified organic solutions for developing on-trend products that deliver the taste, texture and performance that consumers demand.”