news in brief
Müller introduces FRijj ambient recipe and improves recyclability
Using advanced packaging technology, FRijj’s new long-lasting ambient recipe, which will be available across all channels, could be extended to nine months in the future.
And from the end of July, FRijj bottles and caps will be 100% recyclable, and the bottles will be made using 51% recycled content.
FRijj will continue to focus on its most popular flavors, Strawberry, Banana, Chocolate, Fudge Brownie and Cookie Dough.
Jon Jenkins, chief executive of Müller Milk & Ingredients said the changes will have real benefits for consumers, customers and for the company.
“We’re seeing retailers unlocking more space in store for milk drinks, and with over half of the UK population yet to access and enjoy this category, there’s a real opportunity for growth,” Jenkins said.
