Saputo acquired Dairy Crest, now Saputo Dairy UK, the UK company that produces the cheese, in 2019.
The cheese is now on sale in 500 stores across Canada including Save-on-Foods, select Independent boutiques, and soon this fall, at the different Loblaw Companies banners including Loblaws and Zehrs. For the launch, the Canadian products assortment includes the Mature Cheddar block 200g, Extra Mature Cheddar block 200g and Mini Cheddar nets 6x20g formats.
Cathedral City is made at the Davidstow creamery in Cornwall, from 330 local West Country dairy farms. It is matured and packed in England before being shipped to Canada. Bespoke packaging has been created for the Canadian market to include dual French/English language and references to the brand's British heritage.
The launch will be supported by a variety of marketing initiatives, including point of sale promotions and sampling as well as social media influencer campaigns.
The company said work is currently under way to increase production capacity at the Davidstow creamery to enable it to satisfy increased demand for Cathedral City in the UK and abroad.