“The inspiration for the name came from the challenge that “Udder” is so strongly associated with milk that it didn’t fit. So Shaken Other was born,” Andy Howie, co-founder of Shaken Other, said.
“We wanted to reassure our loyal consumers of our commitment to flavor whilst also being clear that this is a milk alternative. We believe that dairy-free drinks shouldn’t compromise on taste or choice. Our exciting range of dairy-free drinks deliver uncompromising taste for anyone who can’t drink dairy, chooses not to, or just fancies a change.”
Shaken Other is made using ethically-sourced coconut milk and is free from artificial colors, flavors or preservatives.
There are currently two flavors, chocolate and strawberry, in 330ml bottles, with an RRSP of £1.60 ($2.09). The brand intends to launch more flavors, larger formats as well as entering other product categories.
All Shaken Other 330ml shake are under 200kcals (60kcals per 100ml), less than 5% added sugar and gluten free. They are also high in calcium, vitamin D (50% RDA per 330ml bottle) and iodine. Plus, the cap, label and bottle are all fully recyclable.
Shaken Other's new chocolate flavor dairy-free shake is available from Tesco, with other major retailers coming onboard later in the year.