Shaken Udder introduces Shaken Other plant-based brand

11-Aug-2020 - Last updated on 11-Aug-2020 at 09:42 GMT

Shaken Udder's plant-based sister brand is Shaken Other. Pic: Shaken Udder.

UK milkshake brand Shaken Udder has entered the plant-based market with a launch of a dairy-free sister brand, Shaken Other, targeting 25m flexitarians in the UK.

“The inspiration for the name came from the challenge that “Udder” is so strongly associated with milk that it didn’t fit. So Shaken Other was born,” Andy Howie, co-founder of Shaken Other, said.

“We wanted to reassure our loyal consumers of our commitment to flavor whilst also being clear that this is a milk alternative. We believe that dairy-free drinks shouldn’t compromise on taste or choice. Our exciting range of dairy-free drinks deliver uncompromising taste for anyone who can’t drink dairy, chooses not to, or just fancies a change.”

Shaken Other is made using ethically-sourced coconut milk and is free from artificial colors, flavors or preservatives.

There are currently two flavors, chocolate and strawberry, in 330ml bottles, with an RRSP of £1.60 ($2.09). The brand intends to launch more flavors, larger formats as well as entering other product categories.

All Shaken Other 330ml shake are under 200kcals (60kcals per 100ml), less than 5% added sugar and gluten free. They are also high in calcium, vitamin D (50% RDA per 330ml bottle) and iodine. Plus, the cap, label and bottle are all fully recyclable.

Shaken Other's new chocolate flavor dairy-free shake is available from Tesco, with other major retailers coming onboard later in the year.