Lewis Road Creamery launches milk with collagen

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A 250ml serving of the Jersey Milk with Collagen contains 5gm of collagen. Pic: Lewis Road Creamery

A new fresh milk from New Zealand’s Lewis Road Creamery will come with added collagen as consumers increasingly reach for functional foods.

An innovative process allows the milk to be fortified with collagen before pasteurization. There is no impact on the milk’s taste or texture.

Jersey Milk with Collagen is a collaboration between premium dairy company Lewis Road Creamery and Jeuneora, New Zealand’s leading collagen brand.

“We’re super-charging fresh milk so you can get a dose of high-quality collagen without even having to think about it,” said Nic O’Rourke from Lewis Road Creamery.

The company said it had noticed a trend toward increasing consumer demand for greater functional health benefits from existing natural foods. The milk is fortified with a collagen targeted at supporting joints and mobility.

Jeuneora is providing the bovine collagen that is 100% natural and free from allergens, antibiotics, preservatives, added hormones, as well as being GMO-free. 

“We’ve sourced a bovine collagen that is specifically used to support joint health,” said Monique Kaminski from Jeuneora.

“It took some clever thinking to marry the two components without affecting either the high-quality collagen or Lewis Road’s gorgeous fresh Jersey milk. We’re delighted it’s now ready to launch.”

A single 250ml serving of the Jersey Milk with Collagen contains 5gm of collagen.  Bottled in Lewis Road’s 100% recyclable rPET bottles, Lewis Road Creamery Jersey Milk with Collagen is available in supermarkets for NZ$5.00 (US$3.38) for 750ml.