YPB Connect is a platform that allows companies to obtain information from consumers through surveys and feedback, implement customizable campaigns, and authenticate products through codes consumers can utilize through their smartphones.
Nature One Dairy is YPB’s first dairy sector customer. It is a producer of nutritionally enhanced milk powders and it also contract manufactures for Australian and international retailers.
The dairy company has confirmed it intends to increase the utilization of YPB’s Connect beyond the initial applications in China and domestically to its new markets in Myanmar, Singapore, Vietnam, Indonesia and Cambodia. It has initially ordered an additional 10m codes to be implemented over the initial Master Service Agreement (MSA) period. The company’s Asian expansion takes its product lines into more markets and additional product types such as senior and student nutrition targeted at the Vietnam market.
YPB Group CEO John Houston said, “Nature One Dairy is a cornerstone client of YPB’s innovative Connect platform and we are delighted to extend our MSA to support its SE Asian expansion. We believe that not only will this add to revenue recognition, but also the awareness of this technology which is easily implemented on production lines to confirm product authenticity and encourage consumer engagement.”