Tims Dairy debuts Greek style kefir
Available in natural, and coconut flavors, the new 450g product combines kefir with the mild taste and texture of Tims Dairy Greek style yogurt.
The gut friendly, bio-live kefirs are also lactose free and contain natural ingredients and 12 active live cultures. There is no added sugar in the natural flavor.
In another first for Tims Dairy, each 450g pot is made from 100% recycled PET. Working with UK manufacturer, Faerch UK Ltd, the pot is 100% recycled and recyclable and comes in a 100% recyclable carton board sleeve and foil lid.
The PET pot can be recycled at end of life back into new yogurt pots, and the sleeve and foil lid can be separated into their respective recycling streams.
The company said the current pandemic crisis has seen a renewed consumer focus on the health benefits of kefir and bio-live yogurt and an increase in demand for gut friendly foods.
“The trend for kefir has grown hugely in the last year, but our research showed that consumers wanted a version that was thicker and creamier. I’m delighted to say that, together with a milder taste, that is exactly what we have achieved,” managing director Chris Timotheou said.
Tims Dairy are very focused on offering sustainable packaging solutions in their yogurt ranges. They see recycled PET as the material of choice, as it allows true circularity, ensuring that consumers can recycle their used packaging, which is great news for the environment.
The new products will be available in most branches of retailer Waitrose from October 26 with an RRP of £2.20 ($2.85).
