Tekni-Plex Sniff Seal technology enables scent through induction-sealed closure liner

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The technology is applicable to the food and beverage industry. Pic: Tri-Seal

Tri-Seal, a division of Tekni-Plex, Inc., has developed patented Sniff Seal closure liner technology to give brand owners a way to showcase product scents/aromas without breaching the seal and compromising the contents.

Also, scents can be experienced through face masks.

“There are many instances where consumers want to know what a product actually smells like before putting it in the shopping cart,” said David Andrulonis, senior vice president and general manager of Tri-Seal.

“In the current environment where face mask wearing is mandated in many communities, consumers may be more prone to peeling back seals or removing fitments to experience the scent before buying. When a package is returned to the shelf in a compromised condition, it is no longer sellable. As a result, the retail industry experiences a significant amount of loss annually.”

The company said a variety of product categories, including food, beverage, personal care, and cosmetics can benefit from the technology.

Andrulonis said, Sniff Seal promotes less contact between the product and the casual shopper.”