Red Boat Ice Cream unveils expansion plans

By Jim Cornall

- Last updated on GMT

The investment has helped fund product development, which includes 120ml mini pots of ice-cream and gelato products such as cakes, gelato sticks and filled chocolates. Pic: Red Boat Ice Cream
The investment has helped fund product development, which includes 120ml mini pots of ice-cream and gelato products such as cakes, gelato sticks and filled chocolates. Pic: Red Boat Ice Cream
Red Boat Ice Cream, which has four ice-cream parlors across Anglesey and north Wales in the UK, has invested £400,000 ($544,000) in a new ice-cream production lab at its Llangefni hub on Anglesey.

At the site, they plan to create a visitor attraction for people to watch ice-cream chefs making gelato while also enjoying the on-site mini-parlor.

The investment has helped fund product development, which includes a new range of 120ml mini pots of ice-cream and innovative gelato products such as cakes, gelato sticks and filled chocolates to allow the company to target and grow its B2B and retail listings across Wales, Cheshire and Merseyside as well as nationally.

The company added new customers during the last lockdown including retailers, restaurants and farm shops in north Wales and Anglesey. It is working on new collaborations, one of which is with Halen Mon – Anglesey Sea Salt Company.

red boat Menai Bridge 2020
Red Boat Ice Cream's Menai Bridge location. Pic: Red Boat Ice Cream

Red Boat Ice Cream said it is also looking to target a national retailer to carry its products.

Red Boat Ice Cream founder Tony Green said, “We have lots of exciting plans for the business in 2021 including growing our number of stockists not just in Wales and across the region but throughout the UK, launching some fantastic new gelato products and collaborating with a number of other well-known Welsh brands.

“We have a new range of 120ml mini pots of ice-cream which are perfect for restaurants, coffee shops and tourist attractions as well as food wholesalers and supermarket chains.

“Our team of gelato chefs can even bespoke products for customers to suit their requirements.”

Red Boat Ice Cream parlors can be found in Beaumaris, Menai Bridge, Prestatyn and Llangefni with a new parlor due to open in spring 2021. It also supplies The National Trust with ice-cream at Plas Newydd and Penrhyn Castle.

During the pandemic, Red Boat Ice-cream launched its first direct to customer service with people able to place orders online. It trialed a local delivery service along the A55 corridor and there are now plans to roll out online sales every fall and winter.

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