This is in addition to its recent acquisition of the KidzShake brand from Ausmerica Wellness Services, LLC, in a move to expand its product portfolio of complementary nutritional solutions specifically designed for children.
As key to this US venture, NGS signed a vendor agreement with US medical distributor Independent Medical Co-op, Inc. (IMCO) for the US distribution of Healthy Height, its patented protein shake clinically shown to improve children’s height.
Healthy Height was developed and tested by pediatricians as a holistic solution to nourish growing children aged 3 to 9. It also helps support nutrition in picky eaters. Healthy Height is already established in the US market as a complementary solution supporting growth for kids. It contains 12g of whey protein per serving, plus other high-value ingredients, and no additives. It is gluten-free, soy-free, contains no GMOs, and includes 350mg of the essential amino acid arginine per serving. It also is low in sugar and sodium.
The agreement gives NGS access to IMCO’s healthcare network, encompassing homecare and independent pharmacies throughout the US. Under the agreement, NGS will leverage IMCO’s sales, marketing, and logistical platforms while the two entities initiate a joint campaign to drive product awareness among IMCO's member network.
Healthy Height is scheduled to be available for distribution in the first quarter of 2021.
“The US is a key growth market for NGS,” said Liron Fendell, managing director and CEO of NGS.
“Having access to IMCO’s established distribution network, coupled with their 40 years of accumulated expertise in sales and marketing, provides a new significant sales pathway to complement our existing online channel for marketing our products.”
NGS’ recent acquisition of KidzShake was a strategic move to develop its pediatric targeted nutritional portfolio with solutions that can address the wider spectrum of children's nutritional needs.
“KidzShake offers a variety of high-quality nutritional drinks for children, including a vegan option. It is a perfect fit for our portfolio,” Fendell said.
KidzShake was founded by a US-based Australian doctor to create a nutrient-dense product to fill the nutrition gaps in children caused by an unbalanced and incomplete diet — a gap often the result of picky eating. The vegan version of KidzShake is created from pumpkin, hemp, and pea protein, and enriched with fruit and vegetable powders plus probiotics.
“In the backdrop of the plant-based trend there is strong recognition that children on vegan diets are in greater need for nutritional supplementation,” Fendell said.
“The market for pediatric vegan-based nutritional supplements will be one of the fastest growing sectors over the next three to five years.”