Through the partnership, Nestlé will be able to leverage Plug and Play's innovation and ecosystem of startups, corporations and investors, enabling the company to accelerate its innovation capabilities for future food technologies and solutions.
"I have witnessed the decline of many traditional and conservative companies because they failed to adapt to rapidly evolving industries. We are really proud that Nestlé Indonesia is partnering with us to embark on this pursuit of innovation and transformative excellence in the food industry," Halim Hartono, director of GK-Plug and Play, said.
Plug and Play was invited by President Joko Widodo (Jokowi) in 2016 to drive the country's innovation efforts within its startup ecosystem. Since then, an ecosystem of innovators has developed where corporations, startups, investors, and government entities can collaborate to drive further innovation.
"For over 150 years, we have continuously focused on innovating our brands, products, systems and technologies in order to remain relevant, and competitive. We look forward to this exciting partnership with GK Plug and Play which will drive our innovation efforts in the region," Guy Kellaway, communication director of Nestlé Indonesia, said.
Plug and Play is a global innovation platform that brings together startups with the world's leading corporations to drive investment, foster innovation, and secure collaborative partnerships across an array of verticals.
Headquartered in Silicon Valley, it has built accelerator programs, corporate innovation services, and an in-house VC to make technological advancement progress faster. Since inception in 2006, its programs have expanded worldwide in over 30 locations globally.