The UK is one of the leading European markets experiencing a surge in innovative drinks over the last five years. SIG said customers will be able to utilize the flexibility of the carton bottle combidome in three different filling volumes, as well as launch their products at different price points along with creating shelf-differentiation for end-consumers.
Will Martin, business development director and joint owner at Framptons said, “I carried out a comprehensive review of available carton options looking for a format which would align with our business strategy to bring both innovation and breadth of choice to our customers. Whilst a broad range of options are available and many of these provide both a good consumer and packer solution – as soon as I saw combidome it immediately presented a stand out innovation opportunity.
“Both the aesthetics and practical function to me provided a step change for the beverage carton – the opening and pouring experience is exactly as a paper bottle and coupled with the flexible SIG system to provide the size range options is unrivaled. Since the decision to go ahead with this exciting investment the support and relationship with SIG has matured to provide a class leading partnership and I look forward to a successful and bright future for both this and future formats.”
The lightweight carton is fully recyclable and largely made from FSC-certified paperboard. The combidome packaging solution also has the opportunity to include further enhancements such as SIGNATURE packaging material, where the polymers are linked to wood-based renewable material.
Russ Lisle, SIG UK & Ireland key account manager for Framptons, said, “During the lifespan of this project we’ve built a great relationship with Framptons, who understand the benefits of using SIG technology for their UHT filling requirements. We’re positively looking forward to working with the Framptons team to introduce combidome into the UK and Ireland markets. We’re sure that together we will make this project a success for this region and drive market change by attracting new customers to our unique combidome carton bottles’ responsible, sustainable and differentiation capability.”