The company said the patent-pending process will contribute to its realization of an infant formula in worldwide markets and provide higher standards of safety, health and natural nutrition for babies, toddlers and children.
"The World Health Organization considers the first 1,000 days of life as critically important to long term health and wellness,” said Jaclyn Bowen MPH, MS food and consumer products safety and systems engineer and executive director of Clean Label Project.
“It's the window of time where optimum brain and immune system development is established. Infant formula is the exclusive form of nourishment for many babies during this critical period of development. The recent consumer and regulatory call to action is especially prudent to the formula category.
“Else Nutrition is voluntarily and proactively changing the way they source ingredients, manufacture their products, and think about food safety all in an effort to optimize environmental and public health now and into the future."
"We're leading a clean revolution, disrupting the baby food industry by setting a new standard in quality, transparency and sustainability,” said Hamutal Yitzhak, CEO and co-founder of Else Nutrition.
“This latest development brings us even closer to bringing clean label, plant-based, minimally processed infant formula to wanting parents worldwide.”
The novel pre-process was under development for nearly a year. A full pilot stage was successfully completed and tested recently at the company's innovation center in Northern Israel, which the company said demonstrated reduction of specific elements levels.
Else Nutrition is primarily made of almonds, tapioca and buckwheat; three ingredients that go through a clean, all-natural process that provides the protein, carbohydrates, and fat directly from the whole plants, along with phytonutrients, fiber, vitamins and minerals intended to provide optimal nourishment for children.
Else is free of dairy, soy and corn-syrup, and is made with non-GMO ingredients.