It refers to a new retail product segment: Meat and dairy products that contain greatly reduced amounts of animal ingredients but still appeal to confirmed carnivores, consumers who want to reduce the amount of animal products they eat for reasons of climate protection, animal welfare, sustainability or health.
German company Planteneers, a part of the Stern-Wywiol Gruppe, has developed stabilizing systems already containing the plant component for meat producers and dairies to cut animal ingredients in the final products by half.
Referencing its new blends in the fiildMeat+ range, Florian Bark, product manager at Planteneers, said, “The meat market is enormous, with a worldwide production of 333m tonnes per year. Reducing the amount of meat in ready meals and meat preparations by half would have a great influence on the market. Since the potential customers of these half & half products are mostly meat-eaters, this product range has tremendous sales potential.”
With the compounds from the company’s fiildDairy+ range, Planteneers said dairies can make blends that reduce the amount of milk by 50%.
“In the development of our fiildDairy+ range we paid special attention to getting the original flavor of the milk products,” said Planteneers product manager Katharina Schäfer.
The new compounds form the basis for drinks, pudding, fermented milk products like yogurt, and cheese preparations.
Schäfer said, “The final products can naturally be enriched with proteins, vitamins or minerals. In this way it’s possible to appeal to the steadily growing number of consumers who want to eat healthier.”
