UK ice cream show returns
In addition to everything makers and sellers of ice cream need to run their businesses, the show will also include exhibitors selling coffee and other beverages, cakes, confectionery and savory snacks.
The Ice Cream & Artisan Food Show is organized by the Ice Cream Alliance (ICA), the trade body for the ice cream sector.
“The last live Show in 2020 was the first to be extended to include other products sold by parlors, mobilers, cafes and others,” ICA CEO Zelica Carr said.
“That was in response to a survey of our members that revealed the other products they wanted to see at the Show - 69% sell coffee, 63% tea and other hot drinks, 61% sell cakes, 61% confectionery and 41% savory snacks.”
In common with other hospitality businesses, the ice cream sector has had a tough time during the pandemic. But it bounced back in 2021 with record numbers holidaying in the country. The ICA introduced its Great British Ice Cream Staycation campaign during the pandemic.
Carr said the 2022 show will be bigger and better than ever. To register to attend the show go to www.ice-cream.org.
