Earlier this year, the company launched HerbYvore, its plant-based foods brand. Its first product is pea paneer, a plant-based soft cheese alternative, locally manufactured in Singapore with the aim of expanding the product base over the next 12 months to include other cheese and ice cream alternatives, and an egg replacement.
Pea Paneer is a full farm-to-fork product manufactured in Singapore with its key ingredient, pea protein, being produced at the company’s facilities in Canada.
“HerbYvore is a concept that we are very excited about, especially going by the initial feedback and following that Pea Paneer has been getting. We’re hopeful of expanding our restaurant and retail base in Singapore as well as taking the product overseas soon. As a company, sustainability is at the core of our values, and it gives us a sense of pride to know that with this launch we are supporting both the global plant-based movement and Singapore’s 30 by 30 goal,” said Vishal Vijay, Agrocorp’s director of strategic investments.
HerbYvore’s suite of products are being developed as part of an ongoing research collaboration that the company has with the Singapore Institute of Technology to explore the properties of various plant-based proteins and harnessing them to craft innovative and sustainable food products.
Agrocorp is planning on taking HerbYvore overseas to markets such as India, Canada, Australia and the US where the company has a presence and demand for vegan and sustainable foods is strong.
Dairy Reporter spoke with Vijay during the event.