The unique booth, designed by Magda Kubit, managing director of the company, was attracting plenty of visitors, who then stopped to sample the variety of plant-based dairy alternatives the company was promoting, including some new products about to be launched.
Magda took a risk in the mid 2000s by transforming from a traditional dairy company to an exclusively plant-based one, long before the explosion in plant-based products.
The company makes plant-based yogurt alternatives under the Planton and Vegup Bio brands, which also includes cold-brew coffee and vegan desserts.
Dairy Reporter spoke with the company’s managing director, Magda Kubit, at the event.
