Tiptoh steps into pea protein beverages in Belgium with help from SIG and Olympia Dairy
Tiptoh utilized SIG’s accelerator program, SIGCUBATOR.
SIG’s existing customer Olympia Dairy, the first dairy company in Belgium to choose packaging and filling technology from SIG, helped bring Tiptoh’s new product idea to market.
The SIGCUBATOR program supported Tiptoh with knowledge and connections in the food and beverage industry. As most start-up businesses cannot invest in costly production facilities, Tiptoh worked with teams at SIG and Olympia Dairy on the project.
Louis Curtil, co-founder of Tiptoh, said, “The opportunities that the SIGCUBATOR program present have been a game changer for us. We knew our idea would innovate and excite the Belgian plant-based drinks market, but we needed the expertise of SIG and Olympia Dairy to be able to turn our product into a commercial reality. SIGCUBATOR has introduced Olympia Dairy as a manufacturing partner and supported us at every step of the processing, packaging and filling process. With Tiptoh, we want to make our customers walk on their tiptoes to lower their footprint to a humble toe print and SIG’s sustainable packaging solution perfectly complements our product range and beliefs.”
Anna Rabanus, global category manager and project lead of the SIGCUBATOR program at SIG, said, “For SIG, working together with forward-thinking food and beverage start-ups is key to driving industry innovation and value creation. Tiptoh’s idea immediately grabbed our attention for the SIGCUBATOR program – a true innovation for the Belgian plant-based market.”
Sonia Voicu, marketing manager Benelux at SIG, said, “Together with our customer Olympia Dairy, we are turning Tiptoh’s pea protein beverage innovation into a commercial reality, with all three companies benefiting from this strong partnership.”
As a co-manufacturer, Olympia Dairy will fill three pea-protein beverages from Tiptoh: Original, Chocolate, Unsweet on SIG’s CFA 812 filling machine. The new drinks are packaged in SIG’s square base combiblocMidi 1,000 ml carton packs with SIGNATURE FULL BARRIER packaging material.
Kris Huygh, CEO at Olympia Dairy, said, “We’re excited to be involved with SIG in helping to launch Tiptoh’s innovative pea protein beverage range. Together with Tiptoh, we are entering the Belgian plant-based beverage market for the very first time and this experience gives us invaluable insight and knowledge into this fast-growing sector, which we are keen to develop in the future.”
