DSM said the new Food & Beverage organization will focus on helping consumers ‘enjoy it all’ without having to choose between taste, texture and health. This differentiating message will be the cornerstone of a new campaign.
The company said the global food and beverage market is set to continue its upward trajectory as the world’s population grows, placing new pressures on producers in an already competitive space to innovate and get to market quickly. At the same time, the industry is converging with the health and wellness space, and increasingly aligning with consumer expectations for delicious products that support their health alongside environmental and social aspirations.
DSM’s strategy aims to support this market advancement through the creation of one Food & Beverage business group that encompasses the ingredients, global and local expertise and solutions provided by its previously distinct Food Specialties, Hydrocolloids and Nutritional Products business areas.
DSM said the simplified structure represents the activation of its announcement in September 2021 that the company will become a fully-focused health, nutrition and bioscience company. It said by establishing a ‘one-stop-shop’ of ingredients, solutions and end-to-end capabilities, DSM aims to help food and beverage manufacturers worldwide fast-track product development and achieve efficient production.
The company pointed to recent acquisitions such as that of First Choice Ingredients, a supplier of dairy-based savory flavorings, which have enabled DSM to further elevate its taste, texture and health offering for customers.
“The food and beverage market is an incredibly exciting and dynamic space, so it’s a fantastic time for both the industry and DSM,” Patrick Niels, executive VP Food & Beverage at DSM, said.
“This new organization will better serve our customers by providing one-stop-shop access to our full portfolio of food and beverage solutions – unleashing our full potential and cementing our position as a powerhouse for the food and beverage industry. With DSM, our customers get more than a supplier. They get a purpose-led partner that understands their business needs and will help them innovate, improve and grow. The result? Delicious food and beverage products that are good for people and good for the planet.”
DSM said it is also taking steps to develop specialty proteins produced within planetary boundaries, including CanolaPRO, and supporting producers to be at the forefront of this protein diversification towards a healthier future. DSM’s recent acquisition of Vestkorn Milling, a supplier of pea- and bean-derived proteins, starches and dietary fibers, will also complement and further accelerate this growth. These efforts are part of DSM’s commitment to reach 150m people with plant-based protein foods by 2030.