Watch: Ice Cream and Artisan Food Show 2022 overview

The Ice Cream Alliance, organizers of the Ice Cream and Artisan Food Show, which took place in Harrogate in the UK in February, said despite concerns about Covid, visitor numbers were up 3.5% on 2020, which in turn was one of the best attended ice cream shows in recent years.

Exhibitor feedback was positive. Flavour House said, "We’ve had customers from Cornwall, Herefordshire, Ireland… we’re certainly drawing them here from all over the country.”

Visitors also praised the event for its "lovely atmosphere."

The National Champion for ice cream was Minoli's of Machen/Basil & Rusty's (two divisions of same company), based in Caerphilly, Wales, and Zoe Philipson, of Tyne Valley Ices in Hexham won the Ice Cream Van of the Year as well as picking up an award for a new product.

Dairy Reporter talked to CEO of the Ice Cream Alliance, Zelica Carr.